What Is Local SEO?

Local SEO is for any business that has a physical location where it serves customers or any business within a certain local geographic area.

Local physical stores such as restaurants, bars, laundromats, doctors’ offices, law firms, and grocery stores are all businesses that must use local SEO.

In addition, service companies (e.g. plumbers, construction workers, locksmiths, and other similar professionals traveling for their clients) can practice local SEO and will more or less benefit from the benefits offered. And the list doesn’t end there! Any local business serving local clients can benefit from local SEO and the techniques outlined in this guide.

Advantages of local SEO:

Local SEO benefits we just established, when you’re running a local business, whether it’s an auto store in Boise, Idaho, a restaurant in Jacksonville, Florida, or a furniture store in Houston, Texas, local SEO plays a critical role in customer acquisition and conversions. I believe that in the current climate of online shopping and retail giants, local business owners may feel unmotivated to compete with the likes of Walmart and Amazon for positions in search results.

Lucky for you, local SEO is there to help. Local SEO Prefers Small Business Amazon Every Day! Investing in Local SEO is your chance to be found by local consumers who are ready and willing to invest in your business. Both Google and its customers recognize the value of local businesses. In fact, Google has a specific set of local ranking factors that it uses as a measure to determine if your business is geographically relevant to a user who searches “near me” (we’ll talk about that in a moment).

This means you don’t have to worry about competing with large multinationals to keep your local business in the eye of the right consumer audience in close proximity. An Access study found that proximity is very important to local consumers – more than 92% travel for just 20 minutes or less to purchase essentials. For businesses of any size, this should be enough to invest in local SEO.

For businesses that are primarily engaged in business or service operations, investing in a local search engine can help bring more customers to your market so you can start creating more investment. Most companies today have two types of control systems: physical and digital. Local research is what will make your digital store look and attract more customers.