Facebook Technology

Facebook is Planning to Rebrand the Company Name

Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter.

The coming name change, which CEO Mark Zuckerberg plans to talk about at the company’s annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant’s ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.

Facebook already has more than 10,000 employees building consumer hardware like AR glasses that Zuckerberg believes will eventually be as ubiquitous as smartphones. In July, he told The Verge that, over the next several years, “we will effectively transition from people seeing us as primarily being a social media company to being a metaverse company.”

A rebrand could also serve to further separate the futuristic work Zuckerberg is focused on from the intense scrutiny Facebook is currently under for the way its social platform operates today. A former employee turned whistleblower, Frances Haugen, recently leaked a trove of damning internal documents to The Wall Street Journal and testified about them before Congress. Antitrust regulators in the US and elsewhere are trying to break the company up, and public trust in how Facebook does business is falling.

Facebook isn’t the first well-known tech company to change its company name as its ambitions expand. In 2015, Google reorganized entirely under a holding company called Alphabet, partly to signal that it was no longer just a search engine, but a sprawling conglomerate with companies making driverless cars and health tech. And Snapchat rebranded to Snap Inc. in 2016, the same year it started calling itself a “camera company” and debuted its first pair of Spectacles camera glasses.

I’m told that the new Facebook company name is a closely-guarded secret within its walls and not known widely, even among its full senior leadership. A possible name could have something to do with Horizon, the name of the still-unreleased VR version of Facebook-meets-Roblox that the company has been developing for the past few years. The name of that app was recently tweaked to Horizon Worlds shortly after Facebook demoed a version for workplace collaboration called Horizon Workrooms.


Aside from Zuckerberg’s comments, Facebook has been steadily laying the groundwork for a greater focus on the next generation of technology. This past summer it set up a dedicated metaverse team. More recently, it announced that the head of AR and VR, Andrew Bosworth, will be promoted to chief technology officer. And just a couple of days ago Facebook announced plans to hire 10,000 more employees to work on the metaverse in Europe.

The metaverse is “going to be a big focus, and I think that this is just going to be a big part of the next chapter for the way that the internet evolves after the mobile internet,” Zuckerberg told The Verge’s Casey Newton this summer. “And I think it’s going to be the next big chapter for our company too, really doubling down in this area.”

Complicating matters is that, while Facebook has been heavily promoting the idea of the metaverse in recent weeks, it’s still not a concept that’s widely understood. The term was coined originally by sci-fi novelist Neal Stephenson to describe a virtual world people escape to from a dystopian, real world. Now it’s being adopted by one of the world’s largest and most controversial companies — and it’ll have to explain why its own virtual world is worth diving into.

Source: TheVerge


MediaTek Dimensity 2000 and Snapdragon 898 details strongly indicate MediaTek is Superior in Performance

A new leak has revealed details of both the Snapdragon 898 and MediaTek’s upcoming Dimensity 2000. Both chips are similar with a few notable differences, but those difference hint at the MediaTek chipset having a performance edge over Qualcomm’s offering.

The Dimensity 2000 will be MediaTek’s first true flagship SoC. Reports indicate that the chipset will be as much as 20% more efficient than Qualcomm’s upcoming Snapdragon 898 but it appears that isn’t where MediaTek superiority ends, with a new leak providing information on what to expect from the two chips, performance-wise.

Going by popular tipster Digital Chat Station, the MediaTek Dimensity 2000 and Snapdragon 898 will look quite similar on paper but with a few differences. The Snapdragon 898 will be built on Samsung’s 4 nm manufacturing process, while the Dimensity 2000 will use TSMC’s 4 nm node. That, we expect, is where efficiency differences begin, with TSMC’s nodes being a bit better than Samsung’s over the last few years.

The Snapdragon 898 is said to feature one Cortex X2 core clocked at 3.0 GHz, three large cores clocked at 2.5 GHz, and four small cores clocked at 1.79 GHz. The Dimensity 2000, on the other hand, is tipped for a Cortex X2 core at 3.0 GHz, three large cores at 2.85 GHz, and four small cores at 1.8 GHz. On the GPU side, the Snapdragon 898 uses Qualcomm’s Adreno 730, while the Dimensity 2000 uses ARM’s Mali-G710 MC10.

The Dimensity 2000’s large cores are clocked higher, while its X2 and small cores run at essentially the same speeds as the Snapdragon 898’s. That should see the Dimensity 2000 offer a bit more performance, especially in regular use. There is, of course, the caveat of increased power draw, but TSMC’s expectedly more efficient node should make up for that.