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What is Local SEO? Who is attracted to local SEO?

What is Local SEO?

Local Search Engine Optimization (Local Search Engine Optimization) is a series of actions and strategies designed to improve your visibility on Google and other search engines when people close to your physical location are performing a search or when a search involves a specific location.

For example, local SEO tactics help businesses show up on Maps or in search results when someone types “Best Pizza in Lahore” or “Software House Near Me” on their phone.

It’s the same with people who want to visit your city and search for businesses in your area in advance.

While it may sound daunting, in essence, SEO is just another name for a tactic that improves sales by increasing online awareness.