What is Local SEO? Who is attracted to local SEO?

What is Local SEO?

Local Search Engine Optimization (Local Search Engine Optimization) is a series of actions and strategies designed to improve your visibility on Google and other search engines when people close to your physical location are performing a search or when a search involves a specific location.

For example, local SEO tactics help businesses show up on Maps or in search results when someone types “Best Pizza in Lahore” or “Software House Near Me” on their phone.

It’s the same with people who want to visit your city and search for businesses in your area in advance.

While it may sound daunting, in essence, SEO is just another name for a tactic that improves sales by increasing online awareness.


How is local SEO useful for? Advantages of local SEO

What Is Local SEO?

Local SEO is for any business that has a physical location where it serves customers or any business within a certain local geographic area.

Local physical stores such as restaurants, bars, laundromats, doctors’ offices, law firms, and grocery stores are all businesses that must use local SEO.

In addition, service companies (e.g. plumbers, construction workers, locksmiths, and other similar professionals traveling for their clients) can practice local SEO and will more or less benefit from the benefits offered. And the list doesn’t end there! Any local business serving local clients can benefit from local SEO and the techniques outlined in this guide.